Have Your Yahoo Ads Gone Completely Down the Toilet?
Now that Yahoo is becoming Google's stepchild, ad quality is increasingly important. If, like us, you've upgraded to the new platform and you're in the midst of sorting out the mess that's left, you may need help to get the most out of your campaigns.
Recently on its search marketing blog, Yahoo offered 5 best practices for making the most of your accounts. Try these tips to help improve your ads and start strategizing. (For more info, get explanations and the details here).
- Include keywords in your ad, and use the "insert keyword" feature
- Carefully determine keywords for your ad group.
- Use ad testing to learn which messages are performing best, based on click-through rate
- Use the excluded keyword feature to help optimize advanced match types, and
- Review current bids and set campaign budgets
After we upgraded our accounts, we couldn't believe some of the ads we saw representing our keywords; crazy stuff like dropped-off words and partial sentences. And I'm sure some of you have seen the same kinds of things.
What's the best way to deal with these problems? Take some time to go through your campaigns, one by one, and check out all your ads. Then follow these 5 best practices for optimum results. :)
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