Ok, so that might not be totally fair. I have heard of people having success with second tier engines, but it usually pretty hit and miss. As I mentioned in a past blog post, at InsureMe we tend to focus on the big two (Google and Yahoo) since that's where the quality (and quantity) traffic is and that's where quality control is most refined (notice I didn’t say perfect).

With that in mind, one of our affiliate partners (John) was kind enough to post his personal successes (and failures) with various PPC platforms. A good list to check out before you jump into relationships with the smaller players. John also makes a good point that the second tier engines work differently for different verticals, so if you can afford to test them out for different products, you might want to.

Alright, happy Monday and have a great week of affiliatin’!