26
Mar
Mar
Google PPC Gone Yellow
March 26th, 2007 by James Omdahl
I’ve heard various reports of Google testing different colors for their top AdWords banner, but never actually saw one of the tests myself, that is, until last week. It seems that for some reason our CFO Mike has been tagged for yellow AdWords ads, as seen in the screen capture below.
While I know that it won’t happen, I’d love to see Google publish the click-through results from the yellow ads. On one hand I think it could increase clicks because the yellow makes those listing really stand out. On the other hand I wonder if making the ads stand out cause people to avoid them.
Your thoughts?
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March 26th, 2007 at 3:08 pm
I saw it when it was purple once. Wonder if purple is better than yellow…who knows?
March 28th, 2007 at 9:11 pm
I think perhaps the yellow might work because it is casually related to something lots of adults grew up with (yellow pages). Also, while the color (purple, yellow, whatever) might cause some people to avoid the ads, it also makes them stand out for someone who is using the web to find vendors who are, say, selling insurance (or puppies, or Volkswagens, or whatever). I think its a decent idea…
Jerry
http://www.leads4insurance.com