As we reported a little while back, our CFO Mike was seeing Google AdWords ads using the background color yellow, and not the usual blue. It turns out Mike is a trend setter (and Google usability tester). On the 5th, Google announced it is letting everyone into Mike’s yellow world by officially changing the background color of AdWords ads from blue to yellow. I would assume that the yellow increased the number of clicks to the sponsored listing…but Google hasn’t mentioned if that is the case or not.

Along with going yellow, Google also announced a change to how it registers top-of-page clicks on sponsored listing. In the past, a click was registered when someone clicked anywhere on your sponsored advertisement if it was listed at the top of the page. Now, clicks will only occur when someone clicks on the link on the top line of the ad.

I’m pretty happy to hear that Google has made this change, since it should reduce the number of accidental clicks on our ads. It also shows that Google is making an attempt to increase click quality for advertisers, which is never a bad thing.

Check out the official post at the AdWords blog.