It looks like there is a new round of blog tag going around and I have been tagged by Leonard Chen (Sweet! I’ve never been tagged before - thanks Leonard!). When you get tagged you’re supposed to post five reasons why you blog, so that’s what I’m going to do - except since I got tagged for my work on the InsureMe Affiliate blog, I feel compelled to list the five reasons why InsureMe had decided to take the time (and incur the cost) of blogging for affiliates. Here we go:

1. To help affiliates succeed - You don’t have to operate an affiliate program for very long before you realize that there are a lot of people out there who want to be affiliates, but have no idea how succeed as affiliates. Since InsureMe does our own SEO and PPC work in-house, we feel that we have some expertise that, if shared, can help affiliates succeed. And more successful affiliates means more traffic for InsureMe…it’s the circle of life, etc.
2. To develop a lasting resource - We learned early on that one of the best things we can do when communicating with affiliates is to point them to a tool, resource or article that will help them improve their revenues or day-to-day experience. We also realized that keeping track of all of the great resources for affiliates on the web wasn’t easy to do. By blogging, we can keep a centralized, searchable log of our favorite resources - which makes referring resources to our affiliate partners much easier.
3. To get feedback - Blogging gives us the ability to interact with affiliate marketers in a public forum and on a broad basis. I find that our affiliate blog has opened up a new channel of communication and has gotten us involved in conversations that we would never have otherwise. We have learned a lot from the affiliate blogging community, and will continue to do so to make ourselves and our affiliate program better.
4. To show that we are human - Too many companies come off as, well, corporate. InsureMe is a company of 70 (or so) individuals, and we are proud of our individuality. By blogging, we can try to connect with people on more of a human level, put a face with our company name, and hopefully build visibility and trust.
5. To build relationships online and offline - We want to know more affiliates, and know the affiliates we already know better. If someone were to ask us what the most important part of having a successful affiliate program is, we would tell them that building strong relationships is the key. We do whatever we can to get to know our affiliates, and blogging allows us to meet new people (like all of the awesome people over at the BUMPzee community) and strengthen the bonds we have with our current affiliates.

So that’s the top five reasons why we’re blogging here at InsureMe. I’m not totally sure who all has been tagged at this point, so here’s my five (hopefully they haven’t been tagged yet):

1. John Hasson
2. Mark Lyne
3. Pranav Chavda
4. Quoteous
5. Chris Hooley

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