April 23rd, 2007 by James Omdahl
I think it is becoming pretty evident that if Google is allowed to purchase DoubleClick, Google will officially be #1 on online advertising for the foreseeable future.
This brings us to the interesting questions - who will be #2? More importantly, if you can’t beat Google, is it better to be #2 in search and have little else going for your, or is it better to be #3 in search and have a whole other business model to rely on. These questions lead me to the 37signals post “Id rather be Microsoft than Yahoo.” If you are looking for some interesting perspective, check out the post and comments.
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