Ive always found consumer behavior fascinating. Figuring out what brings people to a Web site and makes them react in a particular way to what they see is such a study in psychology, dont you think?

Taking things one step further, knowing how consumers interact with your site can mean the difference between success and failure, depending on your goals. And though traffic analysis programs like Google Analytics offer some amazing stats, I recently ran across another free tool that claims to offer invaluable information on site activity that could really help in optimization and conversion.

Crazy Egg (yes, that really is its name!) tracks consumer activity on any page of your site, revealing:

• the source of each visit
• the total number of clicks on any given area of your page
• how that number compares to your total page clicks

This invaluable information gives you insight into where your customers come from, how they behave on your site, and how you can optimize the positioning of graphics and copy for maximum results. Crazy Egg even lets you download all the information into CSV format for spreadsheet analysis, so you can compare your stats before and after changes. If it works as it claims, this tool should help increase conversions by giving you a peek into your visitors minds so you can make changes necessary for success.

A free account tracks up to 5,000 clicks a month; but if youd like something more comprehensive, additional click tracking is available at very modest fees, from $9 for 10,000 clicks up to $99 for 250k clicks. Seems like minimal investment for some great insight! And theres no contract required, so this should be a great tool to try any time youre ready to test new site content.

Though were just starting to implement Crazy Egg here at InsureMe and its too soon to gauge how well it works, I was wondering if anyone else has tried it and would like to share their results? Otherwise, check Crazy Egg out—and let me know what you think!

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