So we’ve all probably seen the Ask.com TV ads by now in which they talk about the “algorithm”. And people who work with the great search engine monsters know what an algorithm can do…but is it completely lost on everyone else who doesn’t work within the online world everyday?

I know the ads have great buzz behind them, but are people really remembering they’re intended to bring attention to Ask’s new and improved search engine, or is it more likely that they are going to “Google” the term to find out what it means? And then is it really worth Ask’s or IAC’s money to help out Google more—I think not!

Don’t get me wrong, I think the ads are really creative and I’m amused by them, but I am skeptical about Ask (ever since James did that little experiment that cost us over $400 for nothing…).

It could be possible that once they increase traffic through these TV and print ads it will be of a higher caliber but in an online world that changes so quickly, would we be willing to wait for Ask to get their act together? I really don’t know if it will be worth it, but it will be really entertaining to see how their whole advertising campaign pans out!