June 13th, 2007 by James Omdahl
The BUMPzee affiliate community is a-buzz with talk of two class action lawsuits against Commission Junction for, in the words of AffiliateFairPlay.com:
breach of contract, negligence and unfair business practices on CJ/BF’s part by allowing adware affiliates to operate within their Network
Since everyone is chiming in, I’ll give my quick two cents…
In my opinion adware is, in all cases, a bad thing. I know we are horrified when we find affiliates/publishers promoting us with adware…and those who do are immediately dropped from our affiliate program.
I’m always amazed to see a CJ publisher applying for our affiliate program with software listed as a method of advertising they us - and I’m twice as amazed that these publishers are readily accepted into CJ’s publisher group. CJ should not allow adware to be used to promote their merchants, just as merchants should not use adware to pimp their products.
Like Forrest Gump say…”that’s all I have to say about that.”
Find more opinion/coverage on this story here:
Two Class Action Lawsuits Filed Against CJ/BF/ValueClick on Behalf of Affiliates and Merchants
ValueClick / BeFree / Commission Junction Sued for Adware Affiliates
2 ADWARE Class Action Lawsuits against CJ - ValueClick - BeFree
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