Kieron’s Tips for Landing Pages that Won’t Get Banned By Google
For those of you still reeling from last week’s AdWords quality score algorithm change, UK affiliate marketer Kieron has the post for you. In the post called Google AdWords Landing Pages - how to build a page that won’t get banned, with examples, Kieron explains what you should do to make quality score compliant landing pages (or more accurately, web sites) for your AdWords ads.
When it comes down to it, Kieron suggests that the affiliate landing page is a dying breed and that quality, content rich web sites are what Google is looking for. I know that’s not really news in itself, but the fact that the AdWords algorithm seems to be getting better at detecting pages and sites with quality content and those without is certainly new.
Kieron suggests that at a minimum all of your AdWords sites include a sitemap, privacy policy page, terms and conditions page, along with a contact us and about us page. Beyond that, he suggests adding everything from a blog to news to a FAQs page to your site.
The moral of the story is that you need to build a high quality website that adds more value to the user experience than just some affiliate links. Yup, the days of the lazy affiliate computer generated landing page site is going the way of the Dodo. Better evolve before it’s too late.
Kieron’s whole post is brilliant, so stop wasting your reading this and read the original post here.
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