June 11th, 2007 by James Omdahl
For those of you still reeling from last week’s AdWords quality score algorithm change, UK affiliate marketer Kieron has the post for you. In the post called Google AdWords Landing Pages - how to build a page that won’t get banned, with examples, Kieron explains what you should do to make quality score compliant landing pages (or more accurately, web sites) for your AdWords ads.
When it comes down to it, Kieron suggests that the affiliate landing page is a dying breed and that quality, content rich web sites are what Google is looking for. I know that’s not really news in itself, but the fact that the AdWords algorithm seems to be getting better at detecting pages and sites with quality content and those without is certainly new.
Kieron suggests that at a minimum all of your AdWords sites include a sitemap, privacy policy page, terms and conditions page, along with a contact us and about us page. Beyond that, he suggests adding everything from a blog to news to a FAQs page to your site.
The moral of the story is that you need to build a high quality website that adds more value to the user experience than just some affiliate links. Yup, the days of the lazy affiliate computer generated landing page site is going the way of the Dodo. Better evolve before it’s too late.
Kieron’s whole post is brilliant, so stop wasting your reading this and read the original post here.
Related posts:
- 7 Reasons Why Affiliates Need to Create a Ton of Landing Pages Time and time again I run across affiliates who spend...
- Julie Mason’s 9 Tips for Better Converting Landing Pages Julie Mason put together a great article that outlines the...
- Google Is Ready to Crawl Your Landing Pages…Are You Ready for Them? I am back from a little vacation south of the...
- Important Posts about AdWords Landing Pages (and Search Engine Strategies) We are in the process of making some changes to...
- Jon Miller’s Lead Gen Landing Page Tips If you are reading this, there is a pretty good...
Related posts brought to you by Yet Another Related Posts Plugin.
