The Inside AdWords blog posted yesterday about a new AdWords feature called the Campaign Optimizer. The post says that the Campaign Optimizer is and “on-demand AdWords tool that provides personalized campaign ideas in just minutes.”

Since more and more affiliate and non-affiliate marketers are having problems with the AdWords ad serving “black box” this announcement gave me hope that Google was actually going to get specific and tell advertisers what was ailing their AdWords accounts.

In reality, it seems that the report sheds a lot less light into the black box than I thought. You see, the post outlines the types of suggestions that might be made by the Campaign Optimizer. They include:

Change (increase) daily ad budget
Add new keywords
Change keyword matching options
Adjust (increase) keyword minimum cost-per-click bid
Change ad text

Huh? That’s it? What kind of help is that? We all know that if we spend more money on a click or raise our budget we are going to get more clicks to our site. And we know that if we add keywords or turn on broad match we can get more traffic. So what’s the point of the report? You might as well just have a link go to the AdWords FAQs.

So the following words are to my friends at the AdWords team…it’s likely they won’t listen, but it’s worth a try…