The Inside AdWords blog posted yesterday about a new AdWords feature called the Campaign Optimizer. The post says that the Campaign Optimizer is and “on-demand AdWords tool that provides personalized campaign ideas in just minutes.”

Since more and more affiliate and non-affiliate marketers are having problems with the AdWords ad serving “black box” this announcement gave me hope that Google was actually going to get specific and tell advertisers what was ailing their AdWords accounts.

In reality, it seems that the report sheds a lot less light into the black box than I thought. You see, the post outlines the types of suggestions that might be made by the Campaign Optimizer. They include:

Change (increase) daily ad budget
Add new keywords
Change keyword matching options
Adjust (increase) keyword minimum cost-per-click bid
Change ad text

Huh? That’s it? What kind of help is that? We all know that if we spend more money on a click or raise our budget we are going to get more clicks to our site. And we know that if we add keywords or turn on broad match we can get more traffic. So what’s the point of the report? You might as well just have a link go to the AdWords FAQs.

So the following words are to my friends at the AdWords team…it’s likely they won’t listen, but it’s worth a try…

If you people at AdWords really want to be helpful, tell us something we can’t see on the surface. Tell us what keywords we should remove to improve an AdGroup’s performance. Tell us when we have overdone it with keywords in a campaign and would be better starting a new one. Give us a list of keywords that don’t match up to our landing pages so that we can make landing pages for them. Tell us how to structure our account for maximum effectiveness. Make it easier to MAKE MONEY by spending money with you!

The black box thing is getting old. Help us help you. I know it’s all about letting the smartest marketer win, but your seemingly inconsistent standards and bizarre decisions about what is good and bad is wearing on your advertisers.

We are in a business relationship here. And as in any relationship, communication is key to insure the success of that relationship.

Do yourselves a favor Googlers, open the black box and really communicate with us!

Oh yeah, and thanks for the new report.

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