First off, I’ve got to say I’m pretty excited. One of my favorite affiliates has finally started up a blog called Website Attraction. The author, Magnus, is and extremely bright guy who is always amazing me with his insightful take on online marketing. I’ve been prodding him to start up a blog so other people can benefit from his knowledge, and it looks like he finally got around to doing it.

His most recent post on the blog is titled Google’s Search Query Report unveils the best search terms, and some really bad ones too is on my must-read list for anyone who is doing PPC. Magnus give a detailed explanation of how to use the search query report in AdWords to come up with new keywords and new negative keywords that will make/save you money. He even goes into the precise steps of how he sorts the report in spreadsheet form.

I took a look at the report for a small AdWords account I am running for my future father-in-law and found that he was getting a number of irrelevant clicks from broad matched terms. Just by adding a single negative keyword he’ll probably save 10% on his monthly charges without losing any business.

Check out Magnus’ post to get the full story on the search query report, and then start running it. Oh yeah, and make sure you subscribe to the Website Attraction Blog’s RSS feed.

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