I’m not sure what happened this morning over at Yahoo!, but whatever it was, it was a mess. When I was checking our Yahoo! search rankings this morning I ran across the page you see below. I’m not sure if some of the big filters they run at Yahoo! broke or if they pushed an update that made things go haywire, but either way they weren’t winning any fans searching for “auto insurance quotes.”

The #1 spot on the page was taken up by a site that you have to be logged into to view, so you got some type of custom error page when you hit it. The other two highlighted sites on the page, #3 and #5, are sites that help you create a free forum. What that has to do with auto insurance quotes is beyond me…but it certainly isn’t right.

Things seem back to normal now, which is good. It would be interesting to see what the real story behind this mess was…Yahoo! Search Blog, I’m looking at you.

Ironically, today was the day that Danny Sullivan picked Yahoo! as the “Google Free Monday” alternative search engine. Maybe Google’s Matt Cutts was behind the whole thing…I hear the guy worked in the CIA Special Ops and was responsible for numerous missions to destabilize the USSR before the wall came down. Word on the street is that Matt is made of liquid metal.

Ok, I made that last part up.