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Aug

Good Grammar Isn’t Just for Your Grandma(r)

August 6th, 2007 by James Omdahl


Grandma(r)For many affiliate marketers, writing copy for a website can be a stress inducing, humbling and inexplicably frustrating experience. Back in my early days at InsureMe, when I first started working on optimizing the InsureMe website, I found myself in the position of writing a number of keyword optimized articles for the InsureMe website.

Not surprisingly, the articles stunk.

Writing takes skill, practice and a good working knowledge of those grammatical rules that you and I missed because we were too busy zoning out in class or making junior high black market chewing gum sales (a terribly profitable venture for me). Luckily, since that time InsureMe has stocked up on copywriters. These people have both the knowledge and passion to turn our thoughts and ideas into compelling copy. By hiring copywriters, the company gave me the opportunity to stop writing landing pages and spare myself a lot of public embarrassment.

Understandably, as a small, medium, or even large affiliate you might not have the funds or resources to shell out for a copywriting professional. By default, you end up being your own copywriter - many times with disastrous results.

Like it or not though, a website that has no text on it is not going to do a very good job of selling stuff. So, with this grim reality in mind, affiliates usually take up the challenge and write text for their sites. In the process, many affiliates find themselves guilty of some of the most basic grammatical errors which make them look, for a lack of a better term, dumb.

Never fear, the Copyblogger blog has created a list for grammatically challenged folks like you and me to avoid such writing faux pas. The list, kindly titled 5 Common Mistakes That Make You Look Dumb, explains five grammatical errors that tend to baffle the copy challenged. The top five list explains:


  1. Your vs. You’re

(I totally blew this one in the subject line of an email I sent last week - doh!)

  • It’s vs. Its
  • There vs. Their
  • Affect vs. Effect
  • The Dangling Participle
  •  

    To unlock these five grammatical mysteries make the jump to the Copyblogger article now. Doing so could improve your writing, landing pages, conversion and even give your hair more volume and make it shinier!

    [Note: After writing an entire article on writing and grammar, there is no doubt in my mind that even after re-reading this post three times there has got to be a GLARING grammatical error somewhere in the post. Please forgive me for my sins.]

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    One Response to “Good Grammar Isn’t Just for Your Grandma(r)”

    1. Anonymous Says:

      You never catch your own mistakes though. You should use a professional service like Scribendi editing

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