August 29th, 2007 by James Omdahl
Danny Sullivan points to a Financial Times article that talks about how the current issues in the US housing market are affecting one of the main revenue streams for the search engines. Surprisingly (or maybe not), 16% of internet advertising is done by financial services companies, and two of the top ten online advertisers are in the mortgage business (Countrywide and Low Rate Source).
Since I know a lot of the affiliates who generate insurance leads also work in the mortgage lead space, I was hoping some of you could give me some insight into any changes in mortgage affiliate programs you are seeing.
Are commissions going up? Down? Is there less traffic than there was a few months ago?
Share what you can; I think it would be interesting for everyone to hear the effects of this mortgage meltdown on the affiliate business.
