…the FTC has said that word of mouth marketing is like any other kind of marketing, and if you’re being paid to say something you should disclose that. Adequate disclosure means it is understood by both people and the machines. – Matt Cutts

People and machines? Is this a Terminator movie or the real world?

Google is not the government. They have no authority to dictate policy to you. They are a for-profit company. He compares Matt saying Don’t Buy Links to Ronald McDonald saying Don’t Buy A Whopper. – Michael Gray

Google’s campaign is about creating fear and uncertainty and doubt. They’re trying to convince you that by buying or selling paid links you are breaking the law or being unethical. Google is not the government. They can not change your ethics. – Michael Gray

Google has overstepped its bounds. Google’s mission statement is not to tell you how to build your Web site. It’s not to tell you how to buy or sell ads. It’s not to tell you how to run your business. – Michael Gray

Google cannot ever come out in good conscience and ban you from buying paid links because they can’t prove it. Only the buyer and the seller know for sure. – Todd Friesen

Stop rewarding anchor text the way that you do (Google) and it will go away on its own. – Greg Boser

And finally, I’ll leave you with this video that was shown before the session…sounds like Greg Boser didn’t like it much, but I think we all know he’s afraid of Matt Cutts in puppet form…