August 3rd, 2007 by James Omdahl
Barry Schwartz reported some promising news he found via WebmasterWorld - it sound like Google might start making it easier for AdWords advertisers to opt out of the much hated AdSense for Domains product.
For those of you who aren’t familiar, AdSense for Domains is a program that places AdWords advertiser’s ads on parked domains, using the domain name as an indicator for the type of ads to show. The problem is, there hasn’t been any good way to opt out of the program, and many advertisers have a large percentage of their clicks that come from AdSense for Domains. This would be fine, except the quality of traffic that comes from these domains tends to be much lower than normal search traffic or even content match ads.
If Google really does make opting out of AdSense for Domains easier, they will be doing a good thing for their reputation and for advertiser relations. Let’s hope the solution comes sooner rather than later. In the meantime, AdWordsAdvisor2 recommends using the site exclusion features in AdWords, and if that doesn’t work to write to support for help.
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