Due to this weeks Search Engine Strategies conference I have a feeling it will be a slow week this week for search news. None the less, I will do my best to live vicariously though the bloggers who made the pilgrimage to San Jose this year and let you know of any noteworthy shenanigans I run across.

In the mean time, I’d like to point you over to Eric Ward’s linking column at Search Engine Land for a good piece on link building and the effects of overdoing it when it comes to building links. Check out the article called Aggressively Seeking Links: How Much is Too Much.

As someone who has gotten a little over zealous in his link building at one point, I highly recommend the post. By focusing on building links at a natural pace you may be able to save yourself the 6 month penalty we received for over aggressive link building…those were bad times :)