September 4th, 2007 by James Omdahl
My comrade April sent me a link over to a MarketingSherpa article titled How to Improve Your Homepage Performance Significantly, and it seems to me that it would be a good thing to read for any affiliate who is building or redesigning their webpage (or is thinking about it).
The steps include:
- Refocusing 80% of the page on a single primary audience
- Moving your most useful links into the “small window-fold”
- Using your internal search reports to rewrite navigation links
- Dumping extra columns
- Dumping external ads and banner-style ads
- Bigger typeface
- Fast load time (for at least half the screen above the smaller fold)
The article does a really good job of explaining each step, and from our experience all of these tips are a good ones.
My favorite tip is “dumping external ads and banner style ads.” If you are going to listen to just one of the tips from this article, let it be that one. I think the article says it best:
Dont let the Webmaster sling up Google AdSense “just to make a little more revenue on the side.” You can do that on your blog or on other pages that are not supposed to be dedicated to your company. Your homepage is to help visitors navigate based on their needs in relation to YOU.
Amen.
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