I’ll solidify my geekdom with the following statement:

Tweaking internal linking structures for SEO purposes fascinate me.

There, I said it.

You see, finding ways to increase your rankings through your internal links is awesome since a) you have 100% control over your internal links and b) you can move your external link juice from page to page using internal links.

Dan Thies just did a internal linking write-up that gave me one of those “ah-ha” moments. The topic? Using the “nofollow” linking attribute to better control of link juice through your website.

Dan also does a really good job giving a concise description of how PageRank flows through a site:

One of the “subtle things” about PageRank is that the amount flowing out of a page is divided up between all the links on the page. If there are 10 links, each one gets one tenth. If there are 100 links, each one gets 1% of the PageRank that flows out from the page.

If you’re an SEO/link geek like me, this is a must read article…”nofollow” just got a lot cooler.

Thanks to April for finding another great article to share with y’all.

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