I’ve been playing around with the Google AdWords Keyword Tool this afternoon and I’ve found it to be a good way to identify keywords that good a decent amount of search volume but aren’t already saturated with AdWords advertisers.

Here’s how you can use it…

1. Go to the Google AdWords Keyword Tool website
2. Click on the “Site-Related Keywords” tab
3. Enter in the URL of your homepage or one of the pages on your site
4. Optional: Check the box next to the words “Include other pages on my site linked to this URL”
5. Click on the “Get Keywords” button
6. Once you have the results, click on the search volume column title
7. Starting at the top of the list, look for terms with high search volume and low advertiser competition
8. Click the “Add” button to add the terms to your AdWords account
9. Repeat the process for the URLs of your competitors and other sites in your vertical

By identifying the terms searchers are searching for, but don’t have a lot of advertiser competition, you should be able to secure some good clicks at a lower price than normal…and who doesn’t like that?

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