Have you ever had a Google AdWords account that seems to be cursed? You know, one of those accounts that seem to land you on the third page of the search results no matter what you bid? Well, the curse might have a lot to do with account’s AdWords history, and a recent blog post from UberAffiliate seems to confirm that having a poor account history with AdWords can decrease your chances of success.

Here’s the set-up. UberAffiliate took two accounts, one was an old account with a lot of rookie mistakes in its past. The second account was fairly new, and had a stellar account history since it was set up with a good knowledge of the ins and outs of AdWords. He then added identical campaigns in both accounts and watched what happened.

The results seemed to be fairly conclusive - using the same bids, the old account with poor history ended up showing ads somewhere on the second or third page of the results with high minimum bids, the newer account with good history showed ads on the top of the first page with very low minimum bids. Pretty cool, eh?

So what can we learn for this test?

1. If you are new to PPC you are bound to make some mistakes…these mistakes will be factored into your account history.
2. The rookie mistakes you made in the past may reduce the effectiveness of your account in the long run, even if you “fix” the issues in your account.
3. If you have an AdWords account that doesn’t seem to be doing well because of past indiscretions, you might want to scrap it, rather than trying to save it, and start over.

Before you start your weekend ask yourself if you have any poorly performing AdWords accounts that have been less effective than you think they should be. If so, consider opening a new account to see if you can increase your performance. Based on UberAffiliates test, doing so might make you a lot more money.

[Thanks to our PPC Jedi Brittany for finding this info. Also, as Brittany pointed out to me, this is one person's opinion, but it sounds like at least one other person who did this experiment got similar results. So I guess what I'm saying is try this at your own risk...and remember you can pause an account instead of deleting it.]