October 16th, 2007 by James Omdahl
One of the more important posts I have seen on Search Engine Land for quite some time is Alan Rimm-Kaufman’s Secrets of Google Quality Score Revealed!!! (Not). While the post obviously does not reveal any of the great secrets of the AdWords Quality Score algorithm, it does dispel a number of prominent myths that surround Quality Score.
The information comes from a meeting between Alan and people from Google and some of the topics covered are:
- Whether match type impacts Quality Score
- If there is only on Quality Score algorithm
- Will pausing ads hurt your Quality Score?
- Whether restructuring your account can remove your Quality Score history
- If high click-through rate = a high quality score
Click over to this awesome post to get the answers to these and other questions…if you are like me, you might find some surprising answers.
Big thanks to Alan for sharing what he learned…I agree with him that the less “black box” AdWords gets, the better for everyone. Post like his help shed some light on a very dark concept.
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