Jon Miller’s Lead Gen Landing Page Tips

2
Oct

Jon Miller’s Lead Gen Landing Page Tips

October 2nd, 2007 by James Omdahl

If you are reading this, there is a pretty good chance you are doing some affiliate business in the lead generation space. Heck, you might even be working with the greatest insurance lead generation affiliate program ever (yes, I linked that to our affiliate program - what of it?).

One skill all lead generation affiliates should know is how to create an effective landing page. By tweaking and improving your affiliate landing pages, you will be able to see a substantial increase in your revenue and conversions.

So what does it take to have a successful landing page? Jon Miller knows. Jon is the VP of Marketing at Marketo, and is an expert of lead generation in the B2B space. The Top Rank blog features an article from Jon titled Ten Tips for Lead Generation Landing Pages. The tips range from everything from making a good first impression to removing navigation and to test but not over test.

Take a few minutes to read the article and ask yourself if there is anything you can do to improve your landing pages today. If you find something you can improve, change it. If you are sending everything to your homepage, create some keyword focused landing pages. If your landing pages are covered with banner ads, clean them up. Good landing pages are one of the keys to affiliate success…if you aren’t optimizing them, you’d better get to it.

It’s a good thing.

Martha Good Thing