I came across three great articles today that I thought I would share with you so you have some quality weekend reading.

The first article comes via Marketing Experiments and is one of the more inspiring marketing articles I’ve read in a while. The article, Transparent Marketing Tested, discusses the issues marketers face when writing web content for today’s cynical web users. If you write your own content, read this article…if you use a copywriter, email them this link…it will change how you look at your “sales pitch” forever.

The second article discusses the confusing world of pay-per-click bid management software, focusing on the bid management offerings from Google and Yahoo! If you want to understand what these platforms can and can’t do, and want to know why bid management software could be obsolete, check out ClickZ’s Has Big Management Become Obsolete?

Finally, do you ever wonder what links are helping you and which links aren’t doing anything to boost your rankings? Do you question whether those links you bought are worth the monthly fee? Do you wonder if your link building efforts should be focused on quantity or quality? Search Engine Watch’s Justilien Gaspard answers all of these questions in his post Link Value: Top Rankings, Secrets and Lies - Part 1.

Hope you find these articles as interesting as I did. Enjoy your weekend!

[Thanks to April for pointing out the first two articles...you rule the school!]