In the video below, Google spam Czar Matt Cutts give a breakdown of what is included in the Google search results page, and how Google chooses what to display there. While some of this video might be old news to most of you, there are some helpful tidbits that helped clarify some things for me. Here’s the video:

Something interesting from the video was that Matt mentioned that Google knows that the word “car” and the word “automobile” are the same thing. While this isn’t too hard to fathom, it is something interesting to ponder this concept when doing PPC and SEO for terms like “car insurance.”

Also, Matt mentions the Google Experimental page in the video, which I never knew about. If you want to see some of the search concepts that Google is working on, check it out.