Hello, Hello.

First off, just wanted to let everyone know that our company trip to Juarez to build a couple of houses in Juarez, Mexico was a success. We worked hard for a couple days and in the end were able to build a home for this family:

The other half of the team built another house nearby for another family in need. A great time was had by all. If you are interested in the organization we worked with, you can get more info here.

Ok - back to work.

If there is one thing I can say for PPC, it’s that it never stops being a challenge. It seems like the already nuanced art of pay-per-click advertising gets more and more nuanced as time goes on, and advertisers who pay good money for clicks are left wondering how to appease Google’s confusing AdWords algorithm.

But before any affiliate marketer can worry about the nuances of paid search, they need to avoid the simple mistakes that can lead to wasted money, clicks and time. Jennifer Laycock, a woman who knows a thing or ten about paid search was kind enough to lay 5 of the most common mistakes that marketers make that can crush a paid search account. These mistakes include:

1. Ego Bidding
2. One Ad, Many Keywords
3. Focusing on Budget Instead of ROI
4. Sending All Traffic to One Page
5. Not Separating Content from Search

Head on over and read Jennifer’s whole post to find out what these all mean, why they are bad and how to make sure you don’t make the mistake.

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