I think many of us can admit that we are not totally excited about the products we promote to make our living. Take me for example. I help people find insurance, a noble cause, but being perfectly honest; insurance itself doesn’t exactly get my heart racing with excitement.

A lot of times, those of us who promote highly profitable but less than exciting products or services end up building websites that mirror the level of excitement we have for our products. In the insurance market, there’s a number of “nice” websites out there, but when it comes down to it, the approach sites take to get people to convert are exactly the same. For example:

“Free quotes”…of course
“Protect your family”…got it
“Save time and money”…you betcha
BLAH BLAH BLAH

Broken record. I mean seriously, go look at 10 top ranked auto insurance sites and tell me that there is anything remarkably different between their sales approaches. There aren’t, I checked.

Now I’ll admit, mimicking the sales approach from high-converting insurance sites will help you get off to the right foot, and it is certainly the “safe” play for most. But with all the competition and all the same-old-same-old insurance sites out there, I see a huge opportunity for affiliates who are willing to take some risks and build truly original websites that stand out.

Yes, it will be risky. And yes, you may not want to put all your eggs into the originality basket if you have mouths to feed or rent to pay. But next time you are building a site, if you can stomach the risk, try experimenting with an original, wacky, personal or even seemingly stupid site idea. It could pay off in spades.

Need some inspiration?