One thing that super affiliates do well is optimizing. When it comes to PPC, super affiliates spend a lot of time collecting and analyzing data that might seem mundane to most people, but to them it is the key to maximizing profit.

One metric that PPC marketers can use to optimize their accounts is time of week and time of day. Both Google AdWords and MSN AdCenter provide tools to modify bids based on time of day and week, but I don’t think a whole lot of people use them since it takes a lot to figure out when to increase and decrease your bids.

Search Engine Land’s Brad Geddes sheds some light on time based bid modification in his post Optimizing Bids By Day & Time Can Dramatically Increase Your ROI. If you’re willing to invest the time to do the research, this might be a new optimization avenue for you to explore.

Check out the article to see if day-part optimization is right for you.