Want to Get into Online Video Ads? AdItAll Can Help
Video ads. Just typing it leaves me with a feeling of opportunity and skepticism all at once. If you read the research, experts link that online video advertising will be the next big ad platform on the Web – and I bet they’re right. But I also bet that current video ad channels are ineffective in driving direct conversions and are more a branding tool. Not an ideal thing for your average affiliate marketer.
Even with my trepidation in this area, I think forward looking marketers need to start experimenting with this channel sooner rather than later. But getting started means doing something that may be a little outside of most online marketer’s comfort zone – creating a video advertisement.
Even though InsureMe has produced a number of videos in the past, the idea of creating a short video advertisement kind of freaks me out. I mean, what should an ad say? Should we use live action or screen grabs? Should we have music? If so, where can we find something that will sound right but doesn’t have royalties? Is our ad going to look so low-budget that it will scare people off?
Luckily, there are companies sprouting up that are addressing the video creation dilemma. One company of this type that caught my eye today was AdItAll. AdItAll allows you to put together videos using pre-made video clips, audio clips and text effects. The end result is a video ad you have the rights to use for $80.00 to around $400, depending on which elements you use. Here’s their video about how AdItAll works.
I took some time and played around with the site this afternoon, and my main impression is that you can tell the site is still in Beta. The interface is confusing at times, and after spending a little time making a test ad I ended up deleting it on accident just by hitting the back button. Also, after registering I had to click on a lot of stuff to finally start creating my first ad. Maybe I’m dense, but that shows me there are some serious usability issues. Still, the user interface for creating videos is pretty slick, here’s a screen grab…
Nonetheless, AdItAll shows promise as a company that can help affiliates create videos to use for online video campaigns. If you’re interested, get signed up with AdItAll (it’s free) and mess around a bit.
Oh yeah, if you’re a person who likes to produce short videos or music, AdItAll also has a program where you can produce video ads and get paid if people use them. Not sure what the payouts and stuff are, but it might be something fun to do if you’re into that type of thing.
Virtual high five to Linda at 5Star for writing about this.
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