Word came out today that Google is putting together a potentially new offering called Google Knol, which may be a lot like a Google’s version of Squidoo, except with zero penalties and more link juice flowing through it.

Danny Sullivan has the scoop over at Search Engine Land if you want the good, the bad and the ugly of the project. And as Danny points out, Google is not sure if it will ever introduce Google Knol to the world, as it’s just a concept being tested internally right now.

One thing I will say is if you’re an affiliate who’s willing to try out new platforms, and you’re not afraid to build content, you might want to keep a close eye on Knol. Early adopters (and beta testers) could profit handsomely from it.