Julie Mason put together a great article that outlines the importance of using landing pages for the online marketing of both products and services. Since I know affiliates tend to have little time for reading this time of year, I figured the article may be more appealing and easy to scan as a list, so I took the liberty of converting it.

Here they are, Julie Mason’s 9 tips for better converting landing pages:

1. Every time you create a landing page, consider its purpose


2. Every landing page should give your prospect a reason to convert, enable them to do so, and resolve any concerns a prospect may have


3. Landing pages should provide relevant, focused, and detailed information above the fold (no need to scroll to see it)


4. Always consider who your landing page’s audience is – create multiple pages for different demographics if necessary


5. Include a prominent call to action on every page


6. Design is important – make sure look and feel is consistent across all marketing channels


7. Promote trust by building professional looking sites


8. Remember that your headline and page title are two of the most important elements of a landing page


9. Never be satisfied – always be testing new and improved versions of your landing page’s headline, call to action, and design

To read Julie’s full article which includes some interesting research findings, go here.