Eye tracking test tend to be too expensive for most affiliate marketers to afford, but the insights gained from them can often mean the difference between abandonment and conversion. Thankfully, some of the people who can afford to run eye-tracking tests have been kind enough to share 23 best practices they discovered in their test. They include:

• Text attracts attention before graphics
• Type size influences viewing behavior
• Readers ignore banners
• Shorter paragraphs perform better than long ones
• Ads placed next to the best content are seen more often
• Bigger images get more attention
• Clean, clear faces in images attract more eye fixation

For more detail on these and 16 more eye tracking tips, check out the full post from the Virtual Hosting Blog.

[Thanks to Seth for pointing this out]