I don’t know about you, but the start of a new year has got to be my favorite time for reading blog posts. Everyone is re-capping, looking back, reflecting, and best-ofing.

Since the only constant in the SEO world is change, it’s important for people who might not be ultra-tuned into the daily ebb and flow of the SEO world to make sure they are aware of the important changes that Google made in 2007.

Copy Brighter’s Brett Borders put together a solid list called 7 SEO Techniques That Google Smashed in 2007 that you should read to make sure you didn’t miss anything SEO related while you were glued to your TV this year watching the train wreck that is Brittany Spears.

Brett’s 7 dead techniques are:

1. Reciprocal links (that’s like saying Google killed something that was already dead in my opinion)
2. No more visible supplemental index results (because if you whine about something enough, Google will take it away from you)
3. Directory links from small directories (so save that $2,000 you’ve been paying your sketchy SEO service)
4. Open link brokers and link networks (although the closed ones should have a killer 2008)
5. Sponsored blog post networks (things might be bad for the networks, but there could still be value here)
6. Owning the SERPs with subdomins (now you have to own them with multiple websites)
7. Google only showing Web results (if I lose another spot on a competitive term because of a news story or blog post coming up in Universal Search, I’m going to go postal.**)

The funny thing is that I was looking though an SEO agreement for an old friend of mine’s company today and saw that the SEO firm was going to charge them to do number 3, 4 and 5 and had no plans to do anything different to tap into number 7.

Hit up Copy Brighter for the whole post and Brett’s well written explanations of the 7 techniques.

Thanks to Linda at 5 Star for the blog fodder.

** Note to InsureMe HR – this is a joke. Please do not add this to my file. :)