Last week I pointed you to 7 SEO tactics you might want to reconsider heading into the New Year – today I found a post that points out 6 questions that you should ask yourself about your pay-per-click campaigns at the start of each year.

The post is really a template for giving your PPC accounts an annual audit, which can be very important if you’re running multiple or complex PPC campaigns.

The six big questions are:

1. Have your goals changed?
2. Are you using the correct keywords?
3. Do your ads point to existing landing pages?
4. Does your ad copy change over time?
5. Do you still have old tests running?
6. What do you want to learn about PPC this year?

By asking yourself these questions and taking action at least once a year you’ll end up with more organized, efficient and optimized pay-per-click accounts. Read the entire post called New Year’s Resolutions for Your PPC Campaigns at Search Engine Land.