January 8th, 2008 by James Omdahl
Last week I pointed you to 7 SEO tactics you might want to reconsider heading into the New Year - today I found a post that points out 6 questions that you should ask yourself about your pay-per-click campaigns at the start of each year.
The post is really a template for giving your PPC accounts an annual audit, which can be very important if you’re running multiple or complex PPC campaigns.
The six big questions are:
- Have your goals changed?
- Are you using the correct keywords?
- Do your ads point to existing landing pages?
- Does your ad copy change over time?
- Do you still have old tests running?
- What do you want to learn about PPC this year?
By asking yourself these questions and taking action at least once a year you’ll end up with more organized, efficient and optimized pay-per-click accounts. Read the entire post called New Year’s Resolutions for Your PPC Campaigns at Search Engine Land.
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