If this sounds like an interesting concept for providing better search results to you…

VortexDNA is a technology that came out of the insight that the way we structure our beliefs is governed by the mathematics of complex systems. What that means is that we know the structure our beliefs, and because of that we can then map out the structure of our intentional DNA, the intentions behind the world we create, and that’s basically the breakthrough, the technology. It provides a map of the way people organize who they are, literally who they are, through their belief systems.

…you should probably read this article from Gord Hotchkiss at Search Engine Land that discusses the work of Vortex DNA.

While this might not be the exact future of search, it gives some insight into what people are doing to solve the mystery of searcher intent (i.e. figuring out mathematically if someone wants a computer or a piece of fruit when they type “apple” into a search box.)

Enjoy. Have a great weekend. And safe travels to all of you headed to Affiliate Summit in Vegas!