Is This Smart PPC or Shortsighted PPC?
Check out this post on Search Engine Journal and then come back and let me know if you think the ad was PPC genius or short sighted marketing at best.
I tend to fall into the shortsighted camp...but who knows, it could have converted enough to be worth it (and I bet those clicks were CHEAP!).
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Comments
The click through rate would be very high, but , the conversion rate would be horrible. I guess it's OK if you're only concered with branding, but it would really upset many visitors who would feel duped! Overall, I'd say it's a bad marketing ploy.
Posted by: Chuck | March 4, 2008 03:03 PM