March 3rd, 2008 by James Omdahl
Check out this post on Search Engine Journal and then come back and let me know if you think the ad was PPC genius or short sighted marketing at best.
I tend to fall into the shortsighted camp…but who knows, it could have converted enough to be worth it (and I bet those clicks were CHEAP!).
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March 4th, 2008 at 3:03 pm
The click through rate would be very high, but , the conversion rate would be horrible. I guess its OK if youre only concered with branding, but it would really upset many visitors who would feel duped! Overall, Id say its a bad marketing ploy.