I’ll admit it. You can do some amazing stuff with Flash on a website. Great animations, interactive elements, stylization – but Flash is often used at the cost of natural search findability.

But not always.

While the people who practice Search Engine Optimization (SEO) have traditionally avoided Flash sites like the plague, there are ways to make Flash content accessible to Google’s crawlers, as long as you know what you are doing.

Eric Enge wrote a very helpful post for anyone who wants to use Flash on their websites called How Flash Can Be Search Engine Friendly. In the post he describes how you can use Scalable Inman Flash Replacement (sIFR) and SWFObject to properly implement SEO friendly Flash.

Give the article a read, and let me know if you’ve ever been able to successfully rank a site that uses a lot of Flash.