May 7th, 2008 by James Omdahl
OK, so I had never heard of the AdWords Change History Tool until today. Yeah, laugh if you want - but I bet there are a number of you out there that have never heard of it either, so this post is for you.
For those of you who are unfamiliar with the Change History Tool, it is a feature in AdWords that allows you to look back on the account changes you’ve made in since 2006. In doing so, the tool helps you remember what changes you made that could have caused a change in your accounts performance.
To access the tool, just login to your AdWords account and click on ‘Tools” under the “Campaign Management” tab. Once you have done this, click on “My Change History” and enter a date range.
The way I see it, this is an invaluable tool these days, especially for people who are managing large AdWords accounts that require constant tweaking to try to increase ad ranking and decrease cost-per-click. By utilizing something like the Change History Tool, a PPCer will be able to better interpret the effects of account changes on their quality score/ranking/etc.
Also exciting (and the way I learned about this tool), PPC Hero announced that Google will be adding some graphing features that will give advertisers a more graphical look at how the changes effect their accounts.
If you’ve got an AdWords account or 20, make sure you start taking advantage of the Change History Tool…it could help you answer some of the magical mysteries of AdWords.
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