PPC Master, John Hasson found a way to increase his Google AdWords content network conversion rate by 35%, and decrease his cost for conversion by 46%..

How?

Dayparting.

For those of you not familiar, dayparting, or ad scheduling as Google calls it, is the process of setting different bids for your PPC keywords depending on the time of day the search is being conducted.

So for example, if you knew you got your highest conversion rate from 5 PM to 7 PM, but extremely low conversion from 11 PM to 8 AM, you could set your cost-per-click to a higher or lower number to make sure you get the higher converting traffic and you get less of the lower converting traffic.

The funny thing is, I don’t know if there are really a whole lot of people who bother to use dayparting features when they are available. To many people it seems like setting everything up might be a bit too complex and might not be worth the time.

But seriously - if you could increase your conversions by 35%, and your cost-per-conversion by 46%., wouldn’t you?

Check out John’s blog post to see how he determined what times to run various bids, and how he made dayparting boost the effectiveness of his AdWords content campaign.

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