May 28th, 2008 by Penny Hagerman
Writing for the web may not be your cup of tea. After all, who but a seasoned web writer can craft SEO-friendly text, insert a phenomenal call to action, and convince visitors they simply have to have whatever you have to offer–especially when its as boring as insurance? 
You can! Whether you enjoy writing on the side or you can barely construct an understandable sentence, knowing what NOT to do when writing landing pages is just as important as knowing what TO do. The premise? If you can avoid making mistakes up front, youll save yourself a lot of time and frustration on the back end–no matter what your level of experience.
To find out what makes landing pages go wrong, check out this handy-dandy article I ran across. If youll take its pointers seriously and avoid common missteps, even you can write landing pages that rock!
So flip the switch, shed some light on the subject–and start writing great landing pages now. You really can do it!
13 Sure Signs Your Landing Page is a Turn-Off
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