Aflac Gives Viewers the Silent Treatment
No, it's not what you think—they haven't stopped talking altogether.
But their mascot, that whimsical duck, definitely has!
Insurance NewsNet reports today that Aflac is now taking a "quieter approach" to insurance marketing using the old silent movie technique.
Some of you may have already seen their new commercial, which depicts a heroic Aflac duck saving a woman tied to a train track as an oncoming train approaches, just like in the old black-and-whites.
Of course, the duck rushes in like a knight in shining armour and saves the day—and the woman.
About this strategic move by the company, Dan Amos, Aflac chairman and CEO, says,
"While we strive to create commercials that are entertaining, we also want to convey a message that is relevant to consumer needs....we recognize the financial bind that many families endure while struggling to balance living expenses with rising health care costs. Our products are designed to help ease that pressure, and the new commercial serves as a metaphor for this."
I don't know about you, but I think I'll enjoy the quiet for a while.
Besides, I never knew ducks could make such strange noises. Silence really is golden....[Get the entire scoop here.]
For some more conventional tips to help you with your own marketing efforts, check out InsureMe's article entitled, "Successfully Marketing Yourself & Your Business."
We welcome your feedback. (But please...whisper!....)
