Today the Insurance News Network reported the results of the 2005-2006 MetLife Employee Benefits Trend Study, which focused on Baby Boomers in the workplace.

And, while the survey identified the current problems of Boomers and retirement (lack of financial planning, saving, etc.), it did find that interest in long-term care insurance has grown leaps and bounds since last year—16 percent of Boomer employees ranked LTC as the most important employer benefit, up 8 percent from the 2004.

The survey reported that nearly half of all employees surveyed worried about providing for their long-term needs, as well as that of their spouses. And while 81 percent of large companies (25,000+ employees) are now incorporating LTC into their benefits packages, many Boomers aren't yet receiving the benefit.

This is great news for LTC agents, who, as I've learned through my reading and research, can be easily frustrated by the lack of immediacy in LTC sales. Frustration aside, LTC sales can be quite lucrative (as you well know) and now's the time to get on top of your game.

Get started by checking out our articles:

• Selling Long-Term Care Insurance: Tips from the Pros


• Selling to Baby Boomers: Debunking the Myths


• Marketing to Female Baby Boomers: Growing Numbers Require a Different Approach.

And, if you'd like to divulge any tips or best practices, be sure to do so via "Comments". Or as I like to call it, "Sharing the Love".

[ADDITIONAL READING]: Check out our Baby Boomer post from last week here, and the full INN article here (subscription free!).