Daily sales & marketing tips for insurance professionals

Questions? Call (800) 467-8736

Poor Writing Skills Cost Companies Time & Money

February 17th, 2006 by Penny Hagerman

Did you know that poor writing makes your agency appear unprofessional–and costs you money, too?

Bad writing skills adversely affect many companies’ bottom lines today, according to Jack E. Appleman, president of SG Communications, LLC.

In a recent Insurance NewsNet story, Appleman stressed the importance of clear communication and professionally-worded emails, client letters and proposals in the modern world of business.


If you want to save your agency time and money–and convey professionalism–Appleman suggests the following steps to better your writing skills:

  • Before writing the next document, imagine how you would explain the key points in a 60-second conversation with a colleague. This forces you to write concisely, get right to the point, and grab the reader’s attention quickly.
  • Use the least number of words possible, and keep them simple and understandable.
  • Plan a professionally taught business writing training session, tailored toward the needs of your company, for yourself and your employees.
  • Monitor employee progress and evaluate the need for ongoing training.
  • By improving writing skills, your entire company can become more efficient, productive and profitable.

    Try Appleman’s suggestions for yourself and see if it helps increase your company’s bottom line. Then let us know the results…we’d love to hear from you!

    Share & Enjoy:

    Leave a Reply