My personal email gets bombarded daily with emails from my close and extended family members, and while I tend to scan and delete most of these messages, today I ran across an interesting piece of information worth sharing.

GetHuman, for those of you who aren't familiar (I wasn't), consists of a group of folks who are determined to restore "human to human contact" in customer service. The GetHuman movement was founded by Paul English (co-founder of Kayak.com) and is run entirely by volunteers and powered by consumers who are fed up with less than stellar customer service.

How does this affect insurance professionals?

The GetHuman Web site has information on many consumer companies, including insurance companies (which they highlight on their landing page). The site also contains an area for consumers to rate the quality of their customer service experience, allowing them to detail the name of the company, phone number called, how long they were on hold and an overall customer service rating.

The GetHuman database is growing, which may be good or a bad thing for insurers, depending on what your customer service is like. Here at InsureMe, we've encouraged insurers to "get human" through a couple of our articles.

Need a refresher? Check out our article, Superior Customer Service: The Key that Unlocks the Door to Client Retention and make sure you don't end up on GetHuman's database for poor service!

[BONUS LINKS]: Check out the GetHuman blog. It's fairly new, but worth checking out. You can also learn how to bypass automated customer service systems and get a human—because at the end of the day, we're all somebody's customer.