Electronic Billing: A Great Way to Save Money
Are you looking for ways to cut the cost of doing business?
OK, so that's a stupid question, I confess. Who isn't...right?
But here's an idea you may not have tried yet: offering your customers electronic insurance billing.
According to a recent story in Insurance Networking News, two new U.S. surveys "show a large, untapped opportunity for cost control through electronic billing."
What are the advantages, you ask?
Well, for starters:
Recent surveys of car and home insurance customers revealed that 88 percent of auto customers and 93 percent of homeowner customers still receive and pay their insurance bills by mail.
Yet 73 percent of those surveyed indicated a willingness to pay over the Internet.
"These surveys prove that customers are willing to pay and be billed electronically for their insurance," says Ray August, president of the property and casualty division of the Computer Sciences Corporation, the company for which the surveys were conducted.
So if you haven't yet made the switch from paper to electronic means, you might want to consider doing so now. It appears customers like the idea...and as we all know, it's all about giving them what they want!
[bonus link: read the whole story here.]
